DIY labeling Keeps GMO fight alive

“Label It Yourself”


As we’d come to expect, California’s Proposition 37, which would have provided for mandatory labeling of genetically modified foods, failed yesterday 45 to 55 percent. The county map is pretty telling: The state’s progressive cities all voted for the measure, while the Central Valley and its strong farming industry voted against.

The slaughter could have been worse — the latest polling leading in to the election showed only 39 percent support. But as Grist’s Twilight Greenaway points out, this doesn’t mean an end to the food-labeling movement — on the contrary, things are just getting started.

Where electoral politics and California’s crazy proposition system have failed, direct citizen action is picking up the campaign. For some months, “Label It Yourself” has promoted self-regulation at your local grocery store. A “decentralized, autonomous grassroots campaign born out of our broken food system,” its efforts have intensified after Prop 37’s defeat.

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